A place that turns into a Destination.
A journey that turns into an Experience.

The destination marketing and destination management company for visionary and bold territories.

We are sick and tired of tourism projects that fall off as soon as funding runs out. We are exhausted of seeing useless apps – or web apps – being created just because it is required by the call for tender

We believe in the power of tourism as a lever to improve the world and the lives of those who choose to invest in us.

We believe in a new way of doing tourism. A serious way, respectful of the time, professionalism, and passion of those who live in the territories in which we operate.




Regions, Municipalities, Municipality networks (Unioni Montane), DMOs, Anci


Foundations, Consortia, Associations, LAGs, Trade associations


From research to planning. From strategy, to technical and operational coordination, to completion.

Our team is ready to guide you and support you throughout the whole development process, always offering you diverse solutions and an approach that never shies away from results and from respecting the territories’ identity and will.


Our training services are aimed at empowering tourism providers to become masters of reception and revamp the image of their territory.

Our training programs revolve around the idea of experiential tourism and focuses on three key topics: the rediscovery of the potential of a tourist destination, the creation of high-value-added travel solutions and communication.

Tourism training

Analysis and co-design

We study the territory through a thorough analysis of its requirements and potential. Our work focuses on territorial and touristic strategic planning.

Through our network of partners, we are able to identify captivating calls for tender and all the funding opportunities to turn your vision into reality.

We design unique touristic experiences to attract targeted tourist flows and remodel the tourist offer of our destinations. From food & wine to craftsmanship, from sports, to literature, to cinema: every activity can turn into a soul-enriching experience. Expirit will operate as the control room of your own show, and we’ll make sure that Italy’s most fascinating hidden gems are in the spotlight.

Experience design

Tourism communication
and digitalization

We define and plan marketing strategies to optimize our clients’ presence in the tourism market. We take care of social media management, realization of web portals, as well as the creation of tourist guidesmaps and so much more.

We also offer specialized software for integrated booking of experiences and travel packages.



Mentoring and e-coaching helpdesk for the development, marketing, promotion and internationalization of innovative tourist services. We strive to increase the competitiveness and the entrepreneurial know-how of local tourism purveyors through tactical guidance and dedicated tools.


We support the realization, the development and the stabilization of sustainable tourist destinations, carrying out systematic changes while innovating processes and strategies to meet the needs of those who live in those territories.

We Study

the territory, its tourist demand and offer, the latest trends. Data is our compass

We Plan

the vision, strategies, the governance, actions, establishing a participatory dialogue with institutions, companies and local communities

We Implement

all the necessary steps to transform territories into sustainable and happy destinations

We Measure

the performance and the achievement of objectives, also using cutting-edge artificial intelligence tools


We strongly believe that destinations are like living organisms, complex systems in which many individuals coexist and have intertwined connections.

The activities
The organizational structure
The foundations


We create hospitable communities by working side by side with the best professionals in the sector and with our stakeholders, such as universities, foundations, LAGs (Local Action Groups), associations, tourism providers and private citizens. As a result, our destinations turn into beautiful places where people are happy to live.

Arts residencies, forms of widespread hospitality, community hubs and cities specifically designed for the needs of digital nomads. The territories that rely on Expirit choose to become laboratories of innovation and future.

This is why our projects precisely meet the guidelines of the new 2023-2027 EU funding programs and the PNRR (National Recovery and Resilience Plan).


Start date: November 2022

Role: Communications Coordinator, Project Manager 

Overview: Integrated communication (photography, video-making, copy-writing, web design) for the realization of project outputs, aimed at online and offline promotion of the tourist district of the Sibillini Mountains.

Start date: February 2022

Role: Project Manager

Overview: Creation of the Destination Management Company (DMC) “Piana di Lucca” territorial area with the Municipality of Lucca, in partnership with the University of Pisa.

Start date: July 2021

Role: Project Manager, Communications Manager

Overview: Specialized training and integrated communication, particularly the complete restyling of the web portal and social media management, for the network of 55 Municipalities in the Province of Macerata.

Start date: September 2021

Role: Project Manager

Overview: Design and promotion of itineraries linked specific cultural properties, in particular ancient books. An initiative promoted by European project Adrinetbook, in collaboration with the Municipality of Macerata.

Start date: March 2022

Role: Communications Manager

Overview: Integrated digital communication for promotion and enhancement of the territory and the artistic, cultural and natural heritage of the Fiastra Abbey and the Municipality of Urbisaglia, Marche.

Start date: September 2019

Role: Project Manager

Overview: Project for the promotion and revamping of the tourist offer of the village of Deruta (Perugia), regional capital of ceramics, through the creation of experience-based activities.


The idea of tourism has undergone a drastic transformation in recent years. Today’s traveller seeks a unique, authentic, once-in-a-lifetime experience. This is the reason why we decided to bet on the experiences market, providing advanced technologies and focused courses. We also authored the widest in Italy and abroad for gastronomic, cultural, outdoor, craftsmanship experience models.

Smart Village

In an ever-changing world, new demands must be anticipated.

Expirit is proud to author Italia Smart Village, the first national network of municipalities and tour operators tailored to host smart workers. Here, working remotely becomes an extraordinary economic and social opportunity. For both those who work and for the hosting community.


FAREBorgo in the new Festival of Italian Villages by Expirit!

FAREBorgo is craftsmanship!

The goal is to highlight the tradition and uniqueness of the village, through the social interaction between different generations and cultures.

FAREBorgo is networking!

It is the result of the joint work of Expirit and several local groups, each with the objective of creating a network of contributors to the development of their own village through the Festival.

FAREBorgo is hospitality!

It involves artists, travellers, and industry experts, who all add to the unique atmosphere of the village in an extravaganza of synergies and innovations.


Bon Voyage!

Choosing to entrust the revamping of your destination to Expirit means embarking on a new path with a trustworthy travel companion. Expirit is not (only)

Discover our project »


Engagement of the local community

Passion for Authentic Italy and its towns

Aspiration to innovate

Tangible results

A 360-degree approach to sustainability


Anna Olivucci
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"Giacomo Andreani is first of all a gentleman and a visionary, which is rare these days. Working with him and his team on the movies-focused itineraries in Marche region was not only a successful functional experience, but also and mostly a life-changing adventure, for all of us. And this, is what true travelers are seeking."
Claudia Santancini
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"Excellent team lead by remarkably brilliant Giacomo Andreani. Their undisputed expertise in the tourism sector makes them leaders in the field. It is a pleasure to cooperate with such innovative, knowledgeable, and practical people."
Steven Dillman
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"Simply the best! From Germany to Autenthic Italy… Unforgettable experience!"
Ilenia Catalini
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"Great organization and attention to detail."
Sonia Latini
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"Everything was planned down to the last detail, an authentic experience. An event to be redone!"
Samuela Salvucci
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"I spent a magical evening with Giacomo and his Expirit. I would recommend it to everyone, young and less young, men, women, couples or singles. Thank you for this unique experience."
Roberta Giustozzi
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"Young and well organized, this team will lead you to discover our land in a unique manner."
Filip Vavrek
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"My body is in Slovakia now, but my heart is in Le Marche. Thanks so much Expirit!"
Letizia Antico
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"I took part to “A Midsummer Night's Dream”, an event which started with a feast of local produce set among the olive trees in the countryside around San Severino, and ended laying under the starry sky, rocked by the sound of a violin. It was meant to be a unique, surreal moment, and it was indeed. Everything was designed with attention to details and sensitivity. It was a well-deserved pampering cuddle. "
Marco Patuelli
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"Simply amazing!"
Anna Muraro
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"A youth-led startup, they organized a nice event to showcase the beauties of our country and promote local enterprises. Well done, guys!"

The beauty of our villages, of our lesser known Italy should not be invented. It simply needs to be seen.



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Le Attività.

I rami sono le linee di intervento e le foglie le azioni.
Sono le risultanze naturali degli sforzi consapevoli di un territorio.
Sono il mezzo e non vanno mai scambiati per il fine.
Il fine è e resta la creazione di benessere economico e sociale.

La Struttura Organizzativa.

Il tronco, nella nostra visione, rappresenta la struttura organizzativa, che deve essere costituita secondo ruoli e competenze chiare.
La forma associativa deve assicurare continuità e deve permettere di attrarre nuovi investimenti di tempo, energie e denaro.
Per questo, una governance robusta e partecipata è una delle garanzie di successo di una destinazione nel medio e lungo termine.

I Prerequisiti.

Le radici – elemento imprescindibile per il successo di una destinazione – sono da ricercare nell’appartenenza della comunità, nella partecipazione, nell’amore per il proprio territorio, nel desiderio e nell’impegno condiviso di adoperarsi per crescere.

The Activities.

Tree branches are the intervention strategies, while the leaves are the concrete actions.
Both branches and  are the natural result of the collective efforts of a territory.
They always are the means and never the goal, which is instead represented by economic and social welfare.

The Organizational Structure.

The trunk, at least for us, corresponds to the robust organizational structure of a destination, which stems from the identification of precise roles and competences.
A sturdy structure ensures continuity, and allows to attract new opportunities of investment in terms of time, energy, and money. For this reason, a solid and shared governance structure is key to build a successful destination in the medium-long term.

The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.