Destination Insiders #12

📣 The Italian Ministry of Culture activates for Emilia Romagna: Santanchè announces a special promotional campaign to promote tourism in the region of Emilia Romagna in order to avoid repercussion from the floods, which images have been witnessed by the entire world. 📣 Codacons (Italian Consumers Protection Association) to bring ‘Open to Meraviglia’ to […]

Destination Insiders #11

Top Trends in Experiential Events. Designing events with precision, and taking risks are the topics that dominated conversations at the Experiential Marketing Summit in Las Vegas. The tender called ‘Imprese Borghi’ published online on the Italian Ministry of Culture website. A tender notice, funded by the EU with PNRR resources, has been published to support […]

Destination Insiders #10

🚴‍♂️ Cycle tourism: 9 million bikes ridden during summer trips. In 2021-2022, more than 22 million Italians has used their bikes during their days off, especially in seaside destinations and other natural locations. Numbers are expected to rise, as per Confcommercio-Swg. 🏔 ‘Sportumanza’, a project that promotes sports and tourism in the mountains. The […]

Destination Insiders #9

📍VisitBritain Rides AI Wave in Campaign Featuring Accent Game. As part of its campaign for US travelers called “Fake (Br)it Till You Make It”, Britain’s national tourism agency has developed a game that features AI technology to test Britain’s regional accents. 📍Lake Fiastra, the beach gets a makeover. Maxi restyiling intervention thanks to Pnrr […]

Destination Insiders #8

Italian Capital of Culture, an evolving policy. At the same time of the publishing of the new tender for the title of 2026 Capital of Tourism, the Ministry of Culture, in partnership with Fondazione Scuola dei beni e delle attività culturali, has published the results of the first organic report and the effects produced on […]

Destination Insiders #7

🍷Enoturismo | Marche&Wine, from the vineyard to the table: a total of 11 stops to discover the genius behind the Piceno. From April to June, “Marche dei Piceni” (lit. ‘Piceni’s Marche’) goes all in with its prestigious wines. 🐄 “La Montagna del Latte” (lit. ‘Milk’s Mountain’), a green community and new keepers of this […]

Destination Insiders #6

💡TikTok and traveling: a study in the US reveals how social networks have a say in the world of tourism. TikTok is alwys the most popular among the younger generations, who are looking for inspirations for their travel experiences. But how much does it influence on the choice of a destination or a hotel? According […]

Destination Insiders #5

📣 Wine tourism will tally 10 million tourists in 2023. According to data analyzed by Cna Turismo e Commercio and published during Vinitaly, in 2023 10 million tourists will go on holiday ‘thanks to’ wine. Of this 10 million tourists, 3 million will be foreign, and they will generate a movement of about 2,5 billion […]

Destination Insiders #4

📣 Cultural tourism and overtourism: 70% of incoming tourist flows travel to the 1% of the territory. In 2019, 70% of the 115,2 million foreign tourist only visit nine arts cities. 📣 Fondo Cammini Religiosi, green light for the official catalog. A new decree for the constitution of a catalog of all Italian spiritual […]

Destination Insiders #3

📣 Tourism for families in Italy: an inquiry on habits, needs and dreams of Italian families on holiday. The habits of Italian families with children are confirmed in the inquiry ‘Turismo Family in Italia’ carried out by SdVmarketing for Italy Family Hotels. 🏔 An idea of mountain tourism – besides ski tourism – and […]