Destination Insiders #11

🎪 Top Trends in Experiential Events. Designing events with precision, and taking risks are the topics that dominated conversations at the Experiential Marketing Summit in Las Vegas.

🏰 The tender called ‘Imprese Borghi’ published online on the Italian Ministry of Culture website. A tender notice, funded by the EU with PNRR resources, has been published to support business ventures in chosen Municipalities. The aim is to design local projects to restore the cultural and social heritage of these small, historical villages.

✈️ Forum PA, Jelinic (Enit, Italian Government Tourist Board0): “Lack of workforce in the tourism sector? We’re missing the point on worker’s competences. It’s a discouraging situation. Let’s work on formation. Working in tourism should not be a plan B”.

🏭 Ever been interested in industrial tourism? Art can even reach a cement plant. Four cement plants to become available to visit in Milan for the ‘Porte Aperte’ project, which aims at raising awareness on the industrial supply chain that gives work to more than 34 thousand workers in our country.

🏕 Glamping, sustainable tourism for 22 million euros. Glamping is the camping solution that merges fashion and luxury in a camping setting. The term, from the words ‘glamour’ and ‘camping’, was first used in Great Britain in 1950.

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The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.