Destination Insiders #5

📣 Wine tourism will tally 10 million tourists in 2023. According to data analyzed by Cna Turismo e Commercio and published during Vinitaly, in 2023 10 million tourists will go on holiday ‘thanks to’ wine. Of this 10 million tourists, 3 million will be foreign, and they will generate a movement of about 2,5 billion euros.

📣 Italy shuts ChatGpt down. And, at least for now, the travel industry bids farewell to its frenemy. OpenAi has been shut down in our country. The Italian Supervisory Authority has temporarily disabled, effective immediate, OpenAi and started an investigation against its illegitimate data collection of Italian users’ data.

📣 Studying a destination to know every secret and discover the opportunities. Traveling virtually before physically going to a place to know what to visit and how to perfectly design your travel. All of this, and many other opportunities, thanks to the Metaverse.

📣 6 trends for appealing to emerging Chinese travel market. The Chinese borders reopened last January 8 and many surveys have been published regarding what we can expect from this crucial tourist market and how the world should prepare to face it.

📣  Italian Government Tourist Board: Easter holidays will last longer than ever. 142000 tourists from abroad, of which Americans are over 35000, will spend their holidays in Italy. Here are their chosen destinations.

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The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.