Destination Insiders #9

📍VisitBritain Rides AI Wave in Campaign Featuring Accent Game. As part of its campaign for US travelers called “Fake (Br)it Till You Make It”, Britain’s national tourism agency has developed a game that features AI technology to test Britain’s regional accents.

📍Lake Fiastra, the beach gets a makeover. Maxi restyiling intervention thanks to Pnrr funding. 2,5 million euros provided by Pnrr funding as well as more investments of houndreds of thousand euros by private partners. Expirit is also involved in the project!

📍 The traveler’s dilemma: a study by on the difficult choice between saving money and sustainability for the year 2023. 78% of travelers is willing to make more sustainable trips for the next 12 months, while 84% states that the global energy crisis and the increase of the costs of living influence their expenses.

📍 Innovation, art and technology: an app that ‘unveils’ inaccessible cultural assets is on the way. A new 3D technology to make it possible to virtually enter inaccessible cultural assets and reveal details that are invisible to the human eye is on the way. The new tech is based on the integration of 5G technology, cloud, satellite services, photogrammetry and multimedia information.

📍 South Italy-based social companies that deal with tourism to be financially supported with a tender. ‘Fondazione Finanza Etica’ and ‘Fondazione CON IL SUD’ to launch a “Bando per il sostegno alle imprese sociali in ambito turistico al Sud” (‘Tender for the financial support of social companies that deal with tourism’), making available 565 thousand euros worth of non-repayable programs of development of social businesses of the tourism industry.

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The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.