I Lake

Start date: May 2023

Role: Tourism Communications Manager

Overview: Redevelopment of the Lake Fiastra area through structural interventions, enhancement of the local natural heritage, and implementation of the co-design approach for the new tourism product.

The I Lake project consists in the redevelopment of Lake Fiastra, one of the most valuable natural places of Marche’s inland area. Thanks to its shores, it has been recognized as the most beautiful beach of the whole region, boasting a mark of 4 Sails out of 5 by Legambiente and Touring Club.

As the project’s Tourism Communications Manager, our role is to develop a new, sustainable, and inclusive way of doing tourism by increasing the destination’s attractiveness and deseasonalizing tourist flows.

The project is conceived as a partnership among private and public entities, led by strategic partner Marchingegno. It has received over 2.000.000 € in funding by the NRRP’s National Complementary Plan for the areas affected by the 2009 and 2016 earthquakes. Among the main objectives, we can find the improvement of the destination’s attractiveness, the revamp of the local economy, and the implementation of a new model of hospitality, in which inclusivity and deseasonalization are the top priorities.

Our contribution to this project is as follows:

  • Development of an impactful and distinctive positioning for the destination’s brand identity (coordinated image): from the creation of the visual identity to the customization of marketing materials;
  • Analytical and strategic stakeholder mapping;
  • Customized support to local tourism providers for the development of captivating and successful tourism products;
  • Destination storytelling through the realization of multi-channel content;
  • Realization of a web portal in two languages;
  • Social media management;
  • Creation and management of promotional marketing campaigns;
  • Tourism training for local tourism providers.

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Marche Cinema

Start date: June 2019

Role: Project Manager

Overview: Design, development and sale of experiences and itineraries to discover movie sets in the Marche region. In partnership with Marche Film Commission and Regione Marche.

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Discover Piana di Lucca

Start date: February 2022

Role: Project Manager

Overview: Creation of the Destination Management Company (DMC) “Piana di Lucca” territorial area with the Municipality of Lucca, in partnership with the University of Pisa.

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Melodie e armonie delle Marche

Start date: May 2019

Role: Project Manager

Overview: Design and development of an exclusive series of tastings and concerts at dawn, sunset or night, in the setting of fascinating farms in Marche. In partnership with Coldiretti Marche.

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The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.