MaMa (renewal)

Start date: July 2021

Role: Project Manager, Communications Manager

Overview: Specialized training and integrated communication, particularly the complete restyling of the web portal and social media management, for the network of 55 Municipalities in the Province of Macerata.

MaMa is the acronym of Marca Maceratese.

MaMa is the tourist brand that unites the 55 municipalities of the Province of Macerata.

The current administration of the Municipality of Macerata – lead institution of the project – has entrusted Expirit with the role of project manager. Our services consisted in:

  • management of the official “MaMa – Marca Maceratese” Facebook and Instagram accounts;
  • management of the whole network of 55 Municipalities through a direct communication and planning with the individual Municipality;
  • creation of a complete Database, structured in different categories to identify all the local purveyors of the area;
  • organization of two advanced training courses on tourism for local administrators, operators, students and MaMa enthusiasts;
  • expansion, restyling and repurposing of the MaMa website, focusing on tourist promotion (online since January 2022)

To find out more about our services contact us!
One of our experts is at your disposal:


Discover Piana di Lucca

Start date: February 2022

Role: Project Manager

Overview: Creation of the Destination Management Company (DMC) “Piana di Lucca” territorial area with the Municipality of Lucca, in partnership with the University of Pisa.

Discover our project »

Sibillini alla riscossa

Start date: October 2018

Role: Project Manager

Overview: Realization of a region-wide high school contest to encourage tourism in the areas hit by the 2016 earthquake, through travel experiences and promotional videos realized by students.

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The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.