Melodie e armonie delle Marche

Start date: May 2019

Role: Project Manager

Overview: Design and development of an exclusive series of tastings and concerts at dawn, sunset or night, in the setting of fascinating farms in Marche. In partnership with Coldiretti Marche.

Marche boasts a landscape of unmatched beauty and a rich gastronomic tradition.

Nevertheless, not many farms organize events for tourists and countryside enthusiasts. Some might have set up an e-shop for their typical products, but rare are the ones that actively promote experiences and tours.

Melodie e Armonie delle Marche was a small revolution in the gastronomic and winemaking tourism sector in our region.

The Festival was structured in a schedule of 8 live events taking place in the most breath-taking farms in the region, each of them owning a characterizing trait. The events were held during the most evocative hours of the day (dawn, sunset or night) and offered young local emerging artists the opportunity to perform in natural settings, as well as enable their audience to the discovery of several musical genres (pop, jazz, rock, vintage rock, classical music and Italian songwriting).

The festival, which gathered about 2,000 participants, added value to the relaunch of internal areas of Marche, by highlighting the “great beauty” of the regional countryside and its gastronomic delights. Special attention was given to the areas that were hit by the 2016 earthquake. The theme that inspired the events was the rediscovery and reclaim of the territory, by making available the most highly evocative areas of the local culture.

The creation of good cooperation practices among companies and artists allowed the possibility of launching new editions of the Festival, applying its same structure to other regions in Italy, with the necessary changes to tailor the events to each different location.


Achievemts:

  • 8 events organized
  • Almost 2000 participants
  • Promotion of the Made in Marche brand

To find out more about our services contact us!
One of our experts is at your disposal:

DISCOVER OTHER PROJECTS:

Potenza Picena Smart Village

Start date: July 2021

Role: Project Manager

Overview: Participation to co-design activities for the transformation of the Municipality of Potenza Picena into a ‘Smart Village’, that is a destination perfectly-suited for smart workers and digital nomads.

Discover our project »

Books become journeys

Start date: September 2021

Role: Project Manager

Overview: Design and promotion of itineraries linked specific cultural properties, in particular ancient books. An initiative promoted by European project Adrinetbook, in collaboration with the Municipality of Macerata.

Discover our project »

I Lake

Start date: May 2023

Role: Tourism Communications Manager

Overview: Redevelopment of the Lake Fiastra area through structural interventions, enhancement of the local natural heritage, and implementation of the co-design approach for the new tourism product.

Discover our project »

The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.