Monte Santo B&B diffuso

Start date: November 2017

Role: Project Manager

Overview: Development of a widespread hospitality network within the town of Potenza Picena, that is the realization of the first form of widespread Bed&Breakfast in the Marche region.

Potenza Picena is a delightful seaside town in the province of Macerata. It is characterised by abundant tourist flows during summer, but these drastically decrease during the other periods.

During encounters with the local community the need for the development of a relevant incoming tourism flow strategy for the low season period clearly emerged. The business owners in the historical centre and the nearby areas gave their availability to be part of a wider tourism project that includes not only the sea element, but also cultural, gastronomic and landscape factors. However, the same operators denounced a challenging fragmentation, which could lead to a decreased competitiveness on the market.

Therefore, our contribution addressed the necessity of allowing the reception of numerous groups.

Our solution was the development of a widespread accommodation facility throughout the municipality. If, on one hand, the idea of a widespread hotel appeared too binding for the operators, the winning idea of a widespread B&B granted an elevated level of autonomy yet allowing a spirit of cooperation and reciprocal help.

In only a few months, the Monte Santo widespread B&B was legally established, thus becoming the first widespread B&B in Marche.

The project favoured the development of a concept of receptivity that has the guest and the host in the centre, this latter being the first ambassador and promoter of their land and its beauty. The first step in the constitution of the purveyors’ network, was the compilation of contractual arrangements among museums, bathing establishments, tourist guides, restaurants etc to offer tourists the best of the territory for a discounted price.

In this revisited concept of hospitality, the host does not only offer the overnight stay, but supports the visitor in the planning of their trip by educating them about the highlights of the area.

The guests at Monte Santo widespread B&B can live an authentic, empowering and mindful experience.


Achievements:

  • Realization of the first widespread B&B in the Marche region
  • Creation of a network of ten hospitality structures in the Potenza Picena area. 

To find out more about our services contact us!
One of our experts is at your disposal:

DISCOVER OTHER PROJECTS:

Melodie e armonie delle Marche

Start date: May 2019

Role: Project Manager

Overview: Design and development of an exclusive series of tastings and concerts at dawn, sunset or night, in the setting of fascinating farms in Marche. In partnership with Coldiretti Marche.

Discover our project »

MaMa Tourism Rebuild

Start date: June 2023

Role: Territorial Animation and Tourism Offer Development Manager

Overview: Growth of the local, productive and creative social fabric in terms of digital tourism, distribution of the local tourism product and internationalization of the territory’s tourist offer.

Discover our project »

Sibillini Italy Experience

Start date: November 2022

Role: Communications Coordinator, Project Manager 

Overview: Integrated communication (photography, video-making, copy-writing, web design) for the realization of project outputs, aimed at online and offline promotion of the tourist district of the Sibillini Mountains.

Discover our project »

The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.