The first and only national digital helpdesk for tourism mentoring. You can count on CIT to strengthen your skills, as well as those of your citizens or partners; to grow together in the tourism market.

Beauty is the most competitive aspect of the identity of our country. The Germans have precision, Americans have the American Dream: our distinctive mark is just this one: beauty. The beauty in things, the beauty in our landscapes, the beauty in our lifestyle, a beauty that should be cherished and narrated to those who long for this beauty.

(Maurizio Di Robilant, promoter of ITALIA Patria della Bellezza Foundation)

CIT addresses companies in the fields of tourist reception, culture, hospitality, agri-food and craftsmanship, as well as organizations of Territorial Promotion, and aspiring tourism entrepreneurs.

We aim to contribute to the growth of Italian tourism entrepreneurship, by granting support, training, exchange of ideas and inspiration to existing and aspiring purveyors in the field.

Who do we cater to?

Offer training courses and new skills
to your local tourist purveyors!

They will be able to discuss with our experts and increase their knowledge on the following themes:

Tourism reception

Experience design


Online and offline marketing


Sales & promotions

What will they need? A phone and/or good wifi connection… and a boost of motivation to turn ideas into successful projects.

Our consultants are ready to offer their professional support through a one-on-one call whenever needed.

The Tourism Entrepreneurship Innovation Center includes professionals from the fields of mentoring and the tourism sector.

To date, we have supported more than 500 local tourism providers and dozens of tourism destinations in Italy. 
We were able to do this thanks to our cooperation with municipalities and network municipalities, local sector organizations for the promotion of tourism, trade organizations, networks of providers – reception industry, agrifood, and so on – and national tourism associations.

In order to book a session with our professionals, enter the code provided by your organization.

The foundations.

Roots are an essential element for the success of a destination. They correspond to the sense of belonging to a community, to the active participation in it and to the passion for a territory, together with a shared will of working closely to make it prosper.